More than ever, consumers expect companies to give back to the communities where they live and work.  A concise Corporate Social Responsibility plan can be an integral part of building a brand and reaching these conscientious consumers.  At Traction, we work with clients to develop a customized CSR strategy that clearly articulates a company’s core values to its customers, employees, and investors.  

Services of our CSR practice include:

• Full service CSR brand strategy and message development
• Leveraging current cause branding initiatives for maximum impact
• Matching companies with like-minded causes to bring core values to life
• Internal and external communications to engage employees and customers in a meaningful way
• Developing activation strategies to maximize partnerships

• Measurement of CSR initiatives
• Services for our Not-for-profit partners include:
• Connecting not-for-profit organizations with companies looking for community relations and cause marketing partners
• Researching and identifying partnership opportunities with celebrities, politicians, trade groups and associations to leverage through events and media outreach