Kirsten's 18-year background in PR, investor relations and corporate communications are the cornerstones of her role as leader of Traction. Her experience spans corporate repositioning, strategic marketing, competitive response programs, company and product launches, and integrated marketing programs combining interactive, event, advertising and PR campaigns. With experience in industries as diverse as cable, telecom, Internet, healthcare, hospitality and retail, Kirsten has a long and proven track record, having worked in key positions or represented Fortune 500 companies such as EarthLink, Sprint, Apple, Kodak, Disney, Fujitsu, Level 3 Communications, Ingram Micro, St. Jude Medical Center, Red Robin, Forest City, Hyatt and Sheraton. Her work for EarthLink helped transform the then-small, regional ISP into a leading brand, prompting PR Week to name her one of the nation's top 50 high tech corporate executives. An accomplished speaker, Kirsten has addressed numerous industry, trade and financial conferences, including the National Investor Relations Institute (NIRI), Women In Technology International (WITI), Public Relations Society of America (PRSA), CES, Comdex and others.
