Over the course of his career, Matt has transformed Fortune 500 brands by integrating traditional brand-building with creative techniques designed to build one-on-one relationships and to drive quick consumer response. Matt has developed strategic programs to increase product sales while bringing brands to life for companies such as Arby's, Coca-Cola, DISH Network, General Motors, Ford Motor Company and Proctor and Gamble. As founder and head of client service for Motive, the agency’s interactive and experiential marketing unit, Matt and his team provide consumers the opportunity to see, hear, touch and try products, thereby creating emotion-based consumer bonds and differentiating. Prior to founding Motive, Matt led marketing for a fast-growing VoIP provider Virtela Communications and was Account Director at both J. Walter Thompson and UPSHOT! in Chicago. Matt’s practice of developing and managing experiential marketing programs has created higher brand awareness, product or company buzz, goodwill and increased market share, brand loyalty and retention. He is a winner of the Promotional Marketing Association’s "Gold Reggie Award" for Top National Consumer Campaign/Promotion.