For the moment at least, media relations remains the cornerstone of any PR campaign.  Traction knows how to get meaningful, strategic and impactful press for our clients. We have the relationships with the press that matter and the experience to make sure our clients get the coverage they need.

Our media relations teams provide clients with focused and effective media relations, and we provide real-time monitoring and a rapid response protocol that keeps our clients top of mind and results in leadership and authority positioning.

Whether we are changing perceptions, managing sensitive issues or educating consumers, Traction treats media as a marketing tool to accomplish bottom-line objectives – by creating stories that get noticed and make news.

We create the initial buzz needed to launch into today's more cynical and crowded market. We generate interest in your company through strategic storytelling, getting you noticed where it matters and to whom it matters. Our inventive brand marketing and PR programs provide a competitive advantage, reinforcing our clients' corporate vision, business mission, and unique technology offerings for a demanding market. 

Traction offers various levels of media training to our clients’ key spokespeople to ensure all interview opportunities are maximized. 

 

We provide specific messaging and collateral for the analyst audience and organize briefings via conference calls, meetings at trade shows and conferences, or during media tours.

 

Traction provides a speaker bureau service focused solely on helping clients secure targeted, relevant speaking opportunities.