The days of out and out media relations are long gone. With diminishing print media circulations and falling TV news audiences, the so-called mainstream media is less influential than ever before. People – your customers, partners, investors, staff – are seeking (and finding) their information and news from an ever-expanding network of on- and off-line communities.  Whether its blogs or guerrilla marketing, we can help you engage your audiences in a direct dialogue. 

Word-of-Mouth Marketing
Our team develops cost-effective initiatives to develop deep relationships with customers, engaging in two-way conversations with an increasingly media-savvy consumer base who demand more than mass marketing messages. Our approach yields word-of-mouth and greater brand awareness, loyalty, and user advocacy.

Traction has an holistic approach to sponsorship that puts equal emphasis on every stage of the process; it doesn’t start and finish with the deal being signed.  We believe that an event or affiliation worth pursuing must have a real resonance with your brand and not be merely opportunistic or trading on current hype.  Our aim is to deliver long-term relationships that have a direct impact on meeting your business objectives.