Toasted Head (wine) has attracted nearly 3,300 fans since launching a Facebook presence five weeks ago. Not an unusually high number but unusual for a wine brand considering the largest fan base for a wine is around 1,000 members.

I’m tipping my hat the agency that gave Toasted Head some cool features related to the brand’s name and mascot image - a fire-breathing bear. Some of these include “burning question”, tips on how to “fire up” your life and videos and photos showing fans and how they’re firing up their own lives.

There is also a FB social calendar that can reach over 9 million users with mad-lib style toasts, a fired up quiz and other fun activities.

Toasted Head’s rapid growth on FB site speaks most to its somewhat cult-like following.

Thumbs up on this one!

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